Stay indie,

grow major.

Build your career and own every inch of it.

Sungate is the label services team behind today’s leading independent artists. We handle playlisting, sync, press, ads, artist management, tour routing, booking, and the strategy that ties them all together.

Where Sungate artists have landed

AppleSamsungNFLYouTube TVCoca-ColaPelotonLexusNetflixPeacockLove IslandZippoNikeGoogleL'Occitane

What we do

Run by people who’ve done it before, not a rotating cast of freelancers you have to manage yourself.

Short-form video, editing, and a posting system built around your sound. Shot, cut, and shipped on a schedule the algorithm actually rewards.

Spotify, Amazon Music, and YouTube partners feeding real discovery. Editorial and algorithmic, measured in listeners, not vanity.

A standing session to plan releases, content, and next moves. One roadmap, updated every month, owned by people who’ve done it before.

Film, TV, and brand placements that get artists paid, pitched directly to the people who license music.

Love Is Blind UK scene featuring music by Mariami

Featured in Love Is Blind UK on Netflix Song by Mariami

Campaigns, music media, and press that build legitimacy. The coverage that makes playlists, brands, and bookers take the call.

Broken 8 featureOleada featureGrammy Weekly featureEarmilk featureThe Ritz Herald featureGlobal Media Blog featureV13 Media featureV13 Media feature

Deals with brands that fit the artist, not the other way around. Negotiated so the check clears without the credibility leaving.

Pinche Vegana

Whether on Instagram, Facebook, Google, or TikTok, our in house ad specialists put your music in front of listeners most likely to become fans. We test creative and targeting to find an efficient cost per click and make every dollar work harder. We know independent artists don’t have major label budgets, so we bring the same strategic thinking to campaigns built for what you can actually spend.

The stage is where fans become a community and lifelong supporters of your career. We help you grow your live presence through tour planning and routing, venue outreach, showcase and festival submissions, and promotion that brings people into the room. Together, we build the materials and momentum to pursue bigger stages and, eventually, headline shows of your own.

On the road

Tours, festivals, and support slots

Mariami tour poster
MariamiThe Charmed Tour, from New York to Philadelphia, Highlands, and Boston
Victor Vas & The Blue Fiddles tour poster
Victor Vas & The Blue FiddlesA full 2026 calendar across Texas, Arkansas, and Colorado, plus live radio sessions
Ryan The Son tour poster
Ryan The SonSupport acts, venues, and tour routing for the Play Will Set You Free Tour
Mercedes Gala tour poster
Mercedes GalaSupport slot for Sada at Drom, New York

Showcases

Sungate Showcases

We create opportunities for artists in our ecosystem to be seen and heard. Whether we’re partnering with New York Music Month, Pirate Studios, AudioShake, Laylo, TechWeek, or others in our network, we look for ways to put artists front and center before audiences who will connect with their music and move their careers forward.

Sungate x Pirate Showcase call for indie artists at Pirate Studios Gowanus
Sungate x Pirate Showcase
Mik Ivy
Cheyenne Pohl
Sloane Simon
Bogee live at Tech WeekSungate Showcases

Most artists try to piece it together themselves: a content person here, a playlist plugger there, a publicist for one campaign, an ads buyer who’s never heard the record. It works, until it doesn’t, and it never quite works together.

Sungate, in the studio and on the road

Cheyenne PohlAnnika ZeeBlue FiddlesAllen WeissT. NautilusAnnie ChachasMariamiJames WestbrookThief MotifBarista Cheyenne PohlAnnika ZeeBlue FiddlesAllen WeissT. NautilusAnnie ChachasMariamiJames WestbrookThief MotifBarista

What success looks like

Two campaigns, start to finish. Streams are one measure; the rooms a song gets into, and the fans it keeps, are the rest.

Mariami, independent artist

Midnight Oil

We took one music video and cut it up for every ad platform, creating a steady stream of short form clips. Then we used targeted Meta ads for Spotify conversion to guide viewers straight to the song.

Streams50,433in four months
Listeners17,000+listeners reached, averaging 2.5 plays each
Saves2,600+about two in six listeners kept the song
Mariami reclining beside an iridescent sphere in the Midnight Oil music video

The music video

Short form content

The music video became a library of vertical clips, each edited for the platform we advertised it on.

IG Reels
YouTube Shorts
TikTok

Steady, long term growth

Daily streams climbed from under 100 a day to a steady 500 to 800, with a peak above 1,200. Each push lifted the song’s baseline, building loyal listeners who also followed on Instagram and other platforms, and grew into a real fan base.

1,000 500 DAILY STREAMS FOUR MONTHS 1,200+ streams in a single day

What we did

Edited the music video
Cut the vertical clips
Pitched and curated the playlists
Ran the Instagram and Reels ads
Ran the Spotify conversion campaign
Designed and handled the merch

The win

Our campaign put the song in front of sync supervisors

The momentum we built earned Midnight Oil a spot in Pitch Perfecto, a curated sync panel held during New York Music Month at Power Station at Berklee NYC, one of the city’s legendary recording studios. The song was played for music supervisors and sync leaders, the people who choose the music for film, TV, and advertising.

Led by Jonathan Finegold, Michael Hill, Colleen Dahlstrom, and Shira Gans, powered by Made in NY at Power Station at Berklee NYC.

For an independent artist, that room is hard to reach. The audience we built made the song stand out, and turned streaming growth into a real industry opportunity.

Mariami presenting at the Pitch Perfecto sync panelMariami performing live with guitar

Merch

The Midnight Oil collection

Building on the success of the single, and in response to demand online, we designed a Midnight Oil merch collection. It took Mariami’s relationship with her new listeners a step further, giving the fans who connected with the song something to wear and share.

Black crewneck with orange flower graphic and MARIAMI wordmark
Crewneck
Black joggers with Midnight Oil graphic on the leg
Joggers
Washed black cap with green flower graphic and MARIAMI wordmark
Cap
Charcoal wide leg sweats with green flower graphic
Wide leg sweats

End to end

World building, start to finish

We run your campaigns from start to finish. We study the analytics, refine what works, and build real relationships with your audience and the industry. We cut the content, run the ads, pitch the playlists, create the merch, and open doors to live shows and sync, so every action we take pushes your career forward.

Start Growing

Annie Chachas, independent artist

Fade Into You

We connected Annie with a producer, leading to her song being picked up by EDM label Gahara and a collaboration with Markis. We paired the label’s playlists and ads with our own campaign, including TikTok creator seeding, short form content, Instagram and Reels ads, and curated playlisting.

Streams213,000+in 15 weeks since release
Listeners106,000+reached worldwide, with 5,300+ playlist adds
Launch peak7,600+streams in a single day
Annie Chachas in lavender against teal reflective fabric
Fade Into You cover art, Markis and Annie Chachas, released on Gahara Annie Chachas above the New York skyline at sunset

The partnership

Label deal, supported by Sungate

We brought Annie to the right team and producers, resulting in a single song deal with Gahara and structured a joint venture that gave it the label’s EDM playlists, ad support, and audience, while our team ran the campaign around it.

Made to be shared

Creator posts built around the song’s lyrics, alongside Annie’s own moments, seeded across TikTok and cut for every feed.

Creator post
Artist moment
Lyric visual
Mood clip
Artist POV
Creator post

213,000 streams and counting

The launch hit hard, with more than 7,600 streams in a single day and 100,000 streams in about three weeks. The song has added streams every day since, passing 200,000 within three months.

100K 200K TOTAL STREAMS SINCE RELEASE JUNE TO SEPTEMBER 100,000 in about three weeks 200,000 by week 13

What we did

Secured the producer
Seeded the song with TikTok creators
Produced the short form content
Ran the Instagram and Reels ads
Pitched and curated playlists
Aligned our push with the label’s

The win

An independent artist, with a label behind the release

Annie kept her independence and gained a label partner’s reach. We secured her a producer, ran the campaign around it, and turned a single release into 106,000+ listeners worldwide.

Start Growing

Testimonials

Steve BorneAllen GreenSuryah The ArtistChenoa TarinBogeeAllen WeissCatdraggonPaytra

“Sungate showed me the doors to where the audience lives aren’t locked anymore. They know the road, and they’ll point you down it. There’s never been a better time to be an artist.”

Steve Borne

“Sungate has been pivotal in my development as an artist. Working with Mari and team has given me a foundational understanding of turning my passion into something concrete and sustainable. They are absolute pros.”

Allen Green

“Working with Sungate has been an amazing opportunity, especially because I have a background in not only music, but also tech. As a girl from Mississippi, y’all, this means everything to my career.”

Suryah The Artist

“It’s really validating to know that someone heard my music, believed in it, and wanted to put me in front of other people. It makes me feel seen, appreciated, and honestly, it’s a bit of a dream come true.”

Chenoa Tarin

“It’s really lovely to be appreciated as an artist, so much so that you want to put me in front of other people. It’s more or less a dream come true.”

Bogee

“Sungate gave me an easy path into marketing myself as an indie artist... The team appreciates me as an artist, which gives me the motivation to move forward with optimism. Thank you Sungate.”

Allen Weiss

“Mari and the Sungate team was a gamechanger for me as an artist. They helped me with creative direction, social media growth and brand outreach... I had so many wins with them and will continue to work with them as Catdraggon grows. Thank you Sungate!”

Catdraggon

“Sungate has been a game changer for me as an independent artist. It’s incredibly refreshing to work with a team that understands how to build not just an artist’s career, but a sustainable, business-focused one. Mariami has played a huge role in helping me get closer than ever to becoming a full-time songwriter and artist, and working with the Sungate team to scale my brand, business, and career has been an incredible experience.”

Paytra

The artists breaking through right now have systems and support behind the scenes. That’s what Sungate is.

Ready when you are